Thank you for all your help in answering my questions … your professionalism was outstanding. Keep up the great customer service.

AmFam Customer

In the American Family enterprise, we stand for diversity. For Inclusion. For social justice. For improving communities.

Jack Salzwedel, Chief Executive Officer, AmFam

Our People and our culture are what make us Enterprise Strong.

Bill Westrate, Enterprise President

No legacy systems. No legacy mindsets

Peter Settel, Enterprise Chief Technology Officer, AmFam

How Leaders words Impact Their people?

People magnets.

Research has proven it: Optimistic, enthusiastic leaders more easily retain their people, compared with those bosses who tend toward negative moods.

Annie McKee
Best-selling author, respected academic, speaker and advisor to top global leaders

Lately i have been reading - Primal Leadership and How to be happy at work by Annie Mckee. In her book she emphasized greatly on the power of Emotional Intelligence and how it can impact and influence others.

If you think about the leaders with whom people most want to work in an organization, they probably have this ability to exude upbeat feelings. It’s one reason emotionally intelligent leaders attract talented people—for the pleasure of working in their presence.

As our CEO rightly said, AmFam is a high-energy organization, with a proud history, made up of caring people who give their all every day for our customers. You help shape our culture through your actions, your words, and your attitude.

AmFam Enterprise attracted and produced number of dynamic and magnetic leaders. Lets pick one of them and test our solution.

Lets perform Sentiment Analysis...

Sentiment analysis is the automated process that uses AI to identify positive, negative and neutral opinions from text. Sentiment analysis is widely used for getting insights from social media comments, survey responses, and product reviews, and making data-driven decisions.

"Our cloud strategy involves systems, architecture and data, but it is not limited to technology. It’s about leveraging assets in the enterprise and making connections to effectively collaborate across our best-in-class assets and resources."

Peter Settel - Enterprise chief technology officer, AmFam

Peter's direction is clear. So lets explore a Cloud Solution.

The solution provided in this article is one of many ways to Architect Sentiment Analysis Solution in compliance with AWS Well-Architected Framework. Please be reminded that the primary objective of the solution is to encapsulate the following 5 Pillars of AWS Well-Architected Framework and also to learn and understand the capabilities of various AWS Services.

  • Operational Excellence
  • Security
  • Reliability
  • Performance Efficiency
  • Cost Optimization

The following AWS Services have been used.

AWS Transcribe for Automatic speech recognition

AWS Comprehend MI Powered natural language processing (NLP) for Sentimental Analysis

AWS Step Functions for Orchestration of business processes

AWS Lambda for Business Processing

AWS Glue for maintains the database catalogue and database table structure

AWS Athena for queries data in Amazon S3 using the AWS Glue database catalogue.

Amazon QuickSight for analyzing audio and performs sentiment, and performs a key phrases analysis of caller/agent/user interactions.

AWS Route 53 for Domain registration and DNS Routing

AWS CloudFront for distribution of static content such as images, js and html files, etc

AWS Cognito to manage Identity Pools and provide AWS credentials to grant user access to AWS services

Lets record audio and store it in Amazon S3 bucket in order to start the sentiment analysis process.

Make sure that you enable Microphone and give access/permission to the Browser.
Check Browser Compatibility if the buttons doesn’t work. Works in IE Edge, Chrome and Safari
Chrome Microphone Access, IE Microphone Access, Mac Microphone Access

If the demo doesn't work for any reason, please view the screenshot of sentimental analysis in action.
screenshot 1, screenshot 2

Convert recorded audio to:


Log


						

						
Recordings

						
    
						
    
						
    
							
    
								Click the following Button to view Sentiment Analysis results.
								It may take 30 seconds minimum to get the
								results. So wait for 30 seconds and try again.
							
    
							
    
								
							
    
						
    

						
    
						
    
						
    
							
    Sentiment:
    
						
    
						
    
							
    
								 
							
    
						
    

					
    
				
    
				
    
					
				
    
			
    
		
    
		
    
			
    
				
    
					
    
						
    Here is an example - Peter Settel's CTO Huddle Sentiment
							Analysis.
    
					
    
					 
					
    
						
    
						
    Reskilling needs to be a natural part of our lives.
    
						
    Tracy Schweitzer, Vice President of Talent Development,
							AmFam
    
						
    Regardless of any of our past achievements – including
							mine – our future depends on our ability to keep learning. It’s a
							reality we have to embrace across our organization. It’s vitally
							important we take control of our learning at work – improving
							ourselves, having hungry minds.Our future depends on our ability
							to keep learning.
    
						
    Jack Salzwedel, Chief Executive Officer, AmFam
    
					
    
					
    
						
    In today’s fast-paced business world, its critical to
							engage in continuous learning — a strategy that is essential to
							your future success. You must take the initiative yourself.
							Everything starts with you and ends with you, but of course,
							having an Organization that values training and improving
							employees knowledge is a big plus.
    
						
    Lets learn and succeed as individuals, as a team and as
							an Enterprise.
    
						
    If I can be of assistance, please do not hesitate to
							contact me at mchennam@amfam.com